My Recommended Tools for Solopreneurs
These are the tools I personally use to run and grow workborn.com. Every tool on this list has been tested — I only recommend what actually works. Some links are affiliate links, which means I earn a small commission at no extra cost to you.
🤖 AI Writing & Content
Claude (Anthropic)
My primary AI writing assistant. Better at nuanced long-form content than ChatGPT, especially for blog posts and email sequences. The Pro plan ($20/month) is all you need.
Best for: Blog posts, sales copy, email sequences | Price: Free / $20/month
ChatGPT (OpenAI)
The most versatile AI tool for brainstorming, research, and quick drafts. GPT-4o handles images and documents. Use it alongside Claude for best results.
Best for: Research, outlines, quick drafts | Price: Free / $20/month
⚡ Automation
Make (formerly Integromat)
The automation tool I use to connect all my apps without code. More powerful than Zapier at a fraction of the price. Handles complex multi-step workflows visually.
Best for: Complex automations, API connections | Price: Free / from $9/month
Zapier
The easiest way to automate repetitive tasks between apps. Simpler than Make for basic workflows. Connects 6,000+ apps and takes minutes to set up.
Best for: Simple automations, beginners | Price: Free / from $19.99/month
📧 Email Marketing
MailerLite
The best email platform for solopreneurs starting out. Clean interface, powerful automations, and a generous free plan up to 1,000 subscribers. What I recommend for most creators.
Best for: Newsletters, landing pages, automations | Price: Free to 1k / from $9/month
ConvertKit (Kit)
The go-to platform for content creators who want to sell digital products. Built-in commerce, advanced segmentation, and a creator-first community. Worth it once you’re growing.
Best for: Creators selling digital products | Price: Free to 1k / from $25/month
🎨 Design & Visuals
Canva Pro
Everything I need for blog graphics, social media visuals, and lead magnet design. The AI background remover and Magic Write features alone are worth the price. Non-designers will love it.
Best for: Blog graphics, social media, PDFs | Price: Free / $15/month
📋 Productivity & Project Management
Notion
My all-in-one workspace for content planning, SOPs, and project tracking. The AI features now make it even more powerful. The free plan covers everything a solopreneur needs.
Best for: Content calendar, SOPs, knowledge base | Price: Free / $10/month
🛒 Sell Digital Products
Gumroad
The simplest way to sell e-books, templates, and digital products online. No monthly fees — they take a small percentage per sale. Perfect for getting your first product live fast.
Best for: E-books, templates, courses | Price: Free (10% per sale)
Lemon Squeezy
A serious upgrade from Gumroad for growing creators. Handles EU VAT automatically, better affiliate program management, and a cleaner checkout experience for buyers.
Best for: Digital products, subscriptions, affiliates | Price: Free (from 5% per sale)
Have a question about any of these tools? Drop me a message — I’m happy to help you pick the right stack for your situation.